This week’s topic encouraged us to delve deeper into the issues of online identities and consider our own strategies for developing a professional online presence. As I reach the mid-point of my UOSM2008 journey, I’ve taken a moment to reflect on my experiences so far.
One point that resonated with me this week was Mark’s statement that “success is when you can bring something new to someone”. To me, this highlighted a fundamental reason as to why we should develop a professional online identity. In order to get ahead in an increasingly competitive job market, we must find ways to differentiate ourselves from the crowd.
One way to achieve this is through self-promotion. As Brad and I discussed, it is important to achieve a balance between highlighting your skills and experiences, whilst at the same time avoiding deception and appearing inauthentic. As discussed with Mark, consistent personal branding is also an important aspect to consider. As outlined below, I have taken strategies to develop my personal brand, including the creation of an about.me page to tie my online profiles together.
My discussion with Carolina highlighted that blogging can benefit individuals from a range of backgrounds. A blog, whether about industry-related issues or personal interests, provides a key insight into an individual’s personality. As mentioned to Caiti, personality and cultural fit have become increasingly important to employers, resulting in an increased use of social media within recruitment (Wilde, n.d.). This further reinforces the importance of effectively managing all our online profiles, both professional and personal.
Finally, in my discussions with both Carolina and Mark, questions were raised about the future of CVs. Are we set to see an emergence of blogs as CVs? Or will CVs will take a different direction in the form of video CVs? Only time can tell. One thing’s for sure is that your professional online identity does matter, so it’s a good idea to ensure it remains a positive reflection of you!
Dowdy, T. (n.d.). The do’s and don’ts of social networking for professionals. The Online Mom.
Hansen, K. (n.d.). Use your blog as a resume? Part I: Pros and cons. Live Career.
Ruesink, M. (2014). Social media do’s and don’ts: 10 tips for keeping your profiles professional. Rasmussen College.
Turner, A. (2011). Top 5 tips for creating impressive video resumes. Mashable.
Wilde, T. (n.d.). How to learn more about a candidate’s personality with social media. Social Hire.
Figure 1: Self-produced using Piktochart.
Figure 2: Self-produced using Canva.
Figure 3: Self-produced using Piktochart.